Redesigning Ledbetter Apparel - a year in the making.

Redesigning Ledbetter Apparel: A year in the making.

When beginning the design of Ledbetter’s new apparel line I first looked at what we hoped to accomplish with the brand.  We knew we wanted Ledbetter apparel to be high-performance and designed to support the body as well as promote well-being. We looked to empower and celebrate shape that is confident, healthy and comfortable in your own skin. As the active wear trend continues to grow, the boundaries between sports and non-sports dissipate, creating the active all-day or ‘athleisure’ category. Ledbetter apparel integrates itself seamlessly into a 24/7 lifestyle in order to help you strive to live every day better.


Every collection begins with the creation of a color palette.  Trend forecasting services help predict big colors and schemes for the season.  The Berry color we used is huge this fall and you see a lot of iterations in almost every brand.  Popular colors for each season generally relate to the season- as to be expected.  Reds, oranges and yellows are popular in fall with the changing of the trees.  The cobalt blue felt refreshing paired next to the warm colors and looks flattering on just about everybody.  I chose to use bright and cheery colors to warm the spirit and keep energies high.Ledbetter apparel

For this first collection I utilized premium technical fabrics mixed with striking prints to create beautifully designed product without compromising on functionality.  The Strength Tights offer a unique play on color and print blocking with mesh inserts for ventilation and reflective printing for high visibility.  The Fall Rain print uses a painterly stripe aesthetic with an alternative twist to the everyday.  Color is heightened in this print to bring energy and intrigue.  The Digital Marble print is a magnified warp that emulates a state of movement. This stimulating design reawakens the senses and provides a playful escape.  Each tight can be paired with an Isolate Bra to create a standout look that can instantly be identified as Ledbetter apparel.

Strength Tight

All items in the collection were created with a purpose and can be mixed and matched together, as well as with what already exists in your wardrobe.  The Intensity Bra offers support and mesh inserts for ventilation with a figure-enhancing silhouette to flatter every body.  Offered in solid colors, these bras can match back to just about anything in your closet.  Layer the open back Soul Tank on top for maximum airflow and figure flattering fit.  Most importantly, this tank is on trend to display all your cute, “strappy” back bras.  The soft jersey of the Ledbetter tank provides fluidity and comfort alongside an unexpected update to the basic muscle tank.  The slit in the side seam allows for a customized fit and style all your own. Stay warm and cozy with the Rep Pullover complete with pockets, thumbholes and an adjustable funnel neck.  I love soft hand and weight of this pullover; it is perfect throwing on after a workout or layering with a scarf and insulated vest for cooler days.

Ledbetter Apparel Running

Of course we can’t forget the Ledbetter Headbands and Multibands!  Our Fall Rain and Digital Marble make an appearance to match back to your tights.  A solid black headband should be a staple in every girl’s athleisure wardrobe.  The Berry Camo is one of my favorites because it mixes the expected with the unexpected.  We all love camo prints but this offers a new twist with bright and clashing colors, similar to the way Nike pairs colors on their shoes.  The Blue Geo print was created as a simplified partner to the Fall Rain print.  It takes the linear lines into a more regimented geo design.  Finally, to complete the collection, the Ledbetter multiband in an easy black and white color scheme to highlight the new logo.

We are excited about the launch of Ledbetter apparel and look forward to sharing more behind the scenes content of our collections!

Dani,

Lead Designer at Ledbetter.

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